Color:
Use RGB color, not CMYK.

File Format:
JPG, BMP or GIF for still image content at 100% quality.

Keep It Simple
The first step to creating effective messages with your electronic sign is to keep the working short and succinct.

• Avoid spelling our complete sentences. Don’t use eight words when four will do.
• Stick with shorter, simple words to maximize quick comprehension by motorists.
• A single message idea will read quicker and more easily than trying to combine multiple offers.

Keep It Big
Large text will allow motorists to see your message from a greater distance. If your text is too small, it will be too hard to read. Your audience is then likely to disregard your messages entirely. Although capable of much smaller, we recommend a 12″ character as a minimum. Three foot text, and larger, would be optimum.

Keep It Clean
Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.

Keep It Colorful
High color contrast is key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the sample in the download for many of the best text color vs. background color combinations for your electronic sign.

Artwork Specifications:
Bulletins will be printed at 23dpi. You may choose to work in a smaller scale (i.e. 1/4 @ 92dpi or 1/12 at 276dpi). Printers will accept files created in Adobe Photoshop, In-Design and Illustrator as well as QuarkXpress.

Finishing Specifications:
See sizing listed in the download. Copy must bleed at least 3″ on all four sides. Four-inch deep pole pockets must be incorporated in all for sides. Seven-ounce (light-weight) PE vinyl or 13-ounce (regular-weight) PVC vinyl may be used.